With a worsening financial crisis and continued destruction of the world’s natural resources, there are undoubtedly more important things to worry about than Twitter’s slightly tweaked bird logo. Yet here we are.
With an escalating national debt, the talk at this months party conferences is of cuts to public spending and smaller, more efficient government. I believe one clear way of achieving this would be to introduce a single unified brand across government.
In the last few years, two public organisations in Walsall have undergone renewals, and both have choosen to reflect this change with simpler identities.
This last month has seen the gradual introduction of a new set of station identities for BBC Radio, designed by Fallon.
Monday saw the much anticipated reveal of the most significant identity to launch in Britain since that of the Millennium Experience in 1999; the logo for the 2012 London Olympic Games.